The Christian Association of Nigeria, on Tuesday, commended the FrieslandCampina WAMCO Nigeria Plc for taking responsibility and issuing a public apology following his controversial Good Friday social media advertorial for Peak Milk.

The PUNCH reports that the CAN President, Daniel Okoh described the advertisement as “insensitive, offensive, and totally unacceptable.”

The advert CAN complained about had the photograph of a dented tin of Peak Milk, punctured in two places, with a nail dripping milk, lying beside it.

It was captioned: Bruised and Pierced for us. #GoodFriday.

CAN had said it was considering serious sanctions against the firm, including a boycott of their products by Christians.

But earlier on Tuesday, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards,” Famurewa said.

Reacting, CAN, in a statement signed by General Secretary, Joseph Daramola, said it had accepted the apology of the company, urging other organisations to take caution when placing advertisements.