A yet-to-be-identified Nigerian man has organized a cry-a-thon of 100 hours to enable him to break the Guinness World Records of the category.

He started the challenge some hours ago and has gotten mixed reactions from netizens.

In a video captured live at the ongoing challenge, he was seen crying profusely, showing his seriousness in ensuring he breaks the record.

This challenge is coming up few months after Hilda Baci, a Nigerian chef broke the Guinness World Record for cooking for 100 hours, defeating the previous holder of the record who cooked for 87 hours 45 minutes. Newsrain