Africa is a continent that is well known for its diverse culture, languages, food, and tradition, which is something that we always pride ourselves in. The promotion and preservation of our culture have no longer become a choice but a necessity, as globalisation increasingly influences our society. MultiChoice has been a pioneer in promoting and showcasing African stories through its Africa Magic channels.
What started off as a single channel in 2003 has now evolved into 8 different channels all promoting and showcasing different content that speaks and brings the spotlight on African culture. These channels have become a staple in countless homes across the continent, showcasing a wide array of content that mirrors the beauty and complexity of African life.
The Africa Magic channels feature a wide range of shows, movies, and events that authentically represent the cultural diversity of Africa. Iconic programs like Tinsel, the Johnsons, Irora Iya, Shaka Ilembe have been instrumental in introducing viewers to different languages and customs, fostering an appreciation for our heritage. MultiChoice actively engages local talent, providing a platform to showcase their stories and even hosts prestigious events like the AMVCA to celebrate those talents that contribute to bringing these stories to life.
In a world that is rapidly changing, MultiChoice’s dedication to preserving and celebrating Africa’s diverse cultural heritage through the Africa Magic Channels is a commendable example of how a media platform can play a vital role in cultural preservation and appreciation. Their dedication to promoting indigenous languages and culture is unwavering as they continually invest in new projects, collaborate with local talents, and explore innovative ways to celebrate Africa’s heritage through their Africa Magic Channels.
As Africa Magic celebrated its 20th anniversary, MultiChoice reaffirmed their commitment to sharing African stories with a larger audience. A notable action was giving GOtv Supa+ subscribers special access to Africa Magic Showcase and also gave GOtv Supa subscribers special access to GOtv Supa+ contents throughout the month of November. This not only marked a milestone for Africa Magic but also gave GOtv users a richer experience, immersing them in the diverse narratives and cultural richness of Africa Magic Showcase. This inclusive approach reflects MultiChoice’s dedication to making the celebration of African culture available to more people.
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