L-R: Chairman, Independent Broadcasting Association of Nigeria (IBAN),Guy Murray Bruce; CEO RadioAdspread, Tunji Idowu;president MIPAN, Femi Adelusi; chief operating officer RadioAdspread, Olamide Alaba, and CEO Megaletrics , Chris Ubosi at the official launch of RadioAdspread.com in Lagos.
By ISAAC DANIEL
Nigeria is set to impact the globe like advance nations who are recording great impacts Worldwide with huge benefits, with the remarkable launch of a new media digital technology, RadioAdSpread.com,in Lagos, recently.
This was revealed by Mr. Guy Murray-Bruce, the National Chairman of The Independent Broadcasters Association of Nigeria (IBAN), at the official launch of the revolutionary digital platform. Speaking on his keynote address titled ” Radio
Advertising Gone Digital: Nigeria Leads The Way”, the renowned broadcasting expert who was elated with the launch of Radioadspread.com, described it as “an indigenous innovative technology platform for radio advertisement booking”. He also assured that the digital platform will take the radio advertising to global impactful level by reaching bigger audience Worldwide.
“While digital marketing has become increasingly important in recent years, radio advertising remain effective way to reach a large audience and create an emotional connection with potential customers”, he said
“One of the key advantages of radio advertising is its ability to reach a wide audience. Radio reaches more than 90% of the population, making it an effective way to get your message out to a large number of people. Additionally, radio advertising can be targeted to specific demographics, such as age, gender, or geographic location, which can help you reach the people who are most likely to be interested in your product or service”, he explained on benefits of the digital platform.
“In addition to its reach and ability to create an emotional connection, radio advertising is also relatively inexpensive compared to other forms of advertising. This makes it a great option for businesses with limited marketing budgets”, Murray-Bruce added.
“As we are all aware, technology is the future and it is important that a cutting-edge digital platform that takes the media industry from traditional, rigid and rigorous processes to full automation is activated. This platform will enable business owners, advertising agencies, and marketing managers to easily create and manage radio advertisements remotely and connect with radio stations across Nigeria from anywhere in the world and from the comfort of their offices and homes”
Therefore, I introduce to you the Radioadspread.com platform which is a digital platform for advertisement booking, it will give the Nigerian radio stations exposure to a global advertising market, as well, providing us with valuable comprehensive analytics that helps us understand how our content is consumed by listeners and effectively automating our media order purchases and inventories management”, he further explained on benefits of the digital platform.
The IBAN Chairman wowed the audience when he disclosed that the new digital technology was birthed in Nigeria by Nigerian technology experts. “This innovation is totally indigenous, developed by Nigerians and for the advancement of radio and advertising businesses globally and we at IBAN are pleased and happy to support it and look forward to working with the radioadspread team to position this brand within and outside of Nigeria. We congratulate the team for this awesome innovation” he said with gratitude to the Nigerian developers.
Speaking in the same vein, Mr Femi Adelusi, President of the Media Independent Practitioners Association of Nigeria (MIPAN), who thanked the developers of the digital technology, RadioADSpread. He stated that the digital platform will greatly enhance their media profession.
Mr. Adelusi in his speech: ” ‘Technology Adoption To Automated Media Buying Process”, noted that
the adoption of technology to automate the media buying process has grown significantly in recent years.
“This trend is driven by the increasing complexity of the media landscape, the need for greater efficiency in media buying, and the availability of advanced technologies that make automation possible. This trend is expected to continue to grow in the coming years, as advertisers increasingly turn to advanced technologies to improve the efficiency and effectiveness of their media buying efforts where the ability to target specific audiences and track campaign performance is particularly valuable”
According to the above reasons inspired MIPAN in supporting the innovation behind the radioadspread.com. Adelusi commend the dogged efforts of digital team to bring the product to reality. “Imagine an all-in-one radio advertisement booking platform that gives us access to all radio stations in Nigeria, and instantly schedule radio commercials on targeted radio stations and track the performance of our campaign from the comfort of our offices”
“This is what Radioadspread.com aims to achieve as it allows advertisers to streamline the media buying process, reducing the time and efforts required to manage multiple radio stations across the country and enables advertisers to target specific audiences more effectively and as well; track the performance of our clients campaigns in real-time” he elaborated.
“Any tool that helps us to streamline the process and reduce the risk of errors or inconsistencies, which can help to ensure that our clients advertising budget is being used effectively is a win. If radioadspread.com can help us understand how the radio campaign is assisting with our clients overall marketing goals to make informed business decisions and help to improve efficiency and accuracy, then it is a win for our industry.
We are happy to partner with this indigenous innovation, developed locally for global advertising industry”
” we commend the team, wish you well and look forward to partnering with you for the growth of our industry, he concluded.
